Vic G sets July 24 release for Afro-Caribbean single 'DAT BOI'

R&B and Afro-Caribbean artist Vic G will release his new single 'DAT BOI' on Friday, July 24, with a music video and release party planned in Hollywood next month. The rollout includes a cinematic micro-vertical video, a behind-the-scenes micro-documentary series and a live event aimed at deepening the song’s cultural and visual reach.

Why it matters: - Vic G is using the single rollout to expand beyond audio into a visual experience built for mobile-first audiences. - The project also positions Vic G’s Afro-Caribbean sound for broader attention through a Hollywood release event and cross-genre collaborators. - The release adds another chapter to Vic G’s solo career after his work with III Frum Tha Soul and years in the R&B space.

What happened: - Vic G will release “DAT BOI” on Friday, July 24. - The single will be available at Green Boy Music. - A music video premiere is set for an exclusive Hollywood release party on Tuesday, Aug. 25. - The event, called The DAT BOI Experience, will take place at El Cid Sunset in Hollywood during the venue’s Caribbean artist and music industry night. - Vic G will perform live at the event. - Special appearances are planned from Mr. Suprize and Binghi Canusee.

The details: - “DAT BOI” blends Afrobeat, reggae and contemporary R&B. - The song centers on culture, connection, positive energy, unity and human connection. - The music video will debut in a cinematic micro-vertical format. - The release also launches a micro-documentary series about the making of the video. - The video was filmed in Los Angeles. - The 9:16 format is designed to emphasize emotion, facial expressions, movement and concise storytelling. - The single and video feature Jamaican reggae artist Mr. Suprize. - Binghi Canusee also appears in the production. - Afrobeat choreographer Nksogorgeous contributed to the dance visuals. - Zarian “King Z” Hadley, founder of Zakanda Entertainment, directed and executive produced the music video with Vic G. - Q BWOY Production and GPD Creative Agency are supporting the release party as sponsors.

Between the lines: - The rollout leans into a strategy that combines music, short-form video and event marketing to create a fuller fan experience. - The micro-vertical format suggests the team is tailoring the project for social platforms and on-the-go viewing. - Vic G’s references to soul, R&B, reggae and Afrobeat signal a deliberate effort to fuse familiar genres with a broader cultural identity. - Hadley and Vic G both grew up in Cincinnati and have known each other for more than 20 years, which likely helped shape the project’s collaborative tone. - Vic G’s background includes six Apollo Theater wins with III Frum Tha Soul and recordings with Gerald Levert, Angie Stone and Keith Sweat.

What's next: - Fans can stream the single starting July 24. - The Hollywood release party on Aug. 25 will be the first major live showcase for the project. - The micro-documentary series will roll out alongside the music video and extend the story behind the production.

The bottom line: - Vic G is launching “DAT BOI” as more than a song, packaging it as a multi-part music and visual release built around performance, culture and audience connection.